Could one statement from Iran's military reshape global perceptions and diplomatic focus? When Ebrahim Zolfaghari suggested renaming the US 'Epic Fury' operation as 'Epic Fear', the comment immediately captured international attention. Analysts are now asking whether strategic messaging alone can influence global opinion, alter political calculations, and highlight Tehran's intentions in the already tense Middle East conflict.
Zolfaghari is the senior military spokesperson for Iran's Khatam al-Anbiya Central Headquarters, coordinating both the Islamic Revolutionary Guard Corps and the Iranian army. His role places him at the heart of Iran's information strategy during the 2026 Iran-US conflict. By publicly challenging the US operation's codename, he has become central to discussions on psychological and information warfare. Experts note that his statements are carefully timed to influence international media and shape global perception alongside conventional military operations.
Renaming 'Epic Fury' as 'Epic Fear' is highly symbolic, signalling Iran's effort to undermine US messaging and assert influence in global media. Zolfaghari emphasised that victories are determined on the battlefield rather than online, stating, 'Wars are decided through real operations, not social media campaigns'. According to Al Jazeera's Facebook page, the remark reflects Tehran's broader strategy for controlling the narrative amid escalating regional tensions. Analysts suggest such statements also strengthen domestic confidence while projecting resolve to international actors, showing the dual role of messaging in modern conflict.
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